DAM – That’s a Good Tampon
Identity Design, Packaging Design & User Experience
With the right tools, periods can be tolerable, maybe even enjoyable. DAM is a line of feminine care products from tampons to feminine wipes. The brand focuses on period havers and their needs throughout their cycles. Along with the development of the DAM brand comes a period subscription box, DAM Monthly, focusing on creating customizable periods, because every period, like every person, is different.
DAM Monthly
DAM Monthly —User Experience Design
To fully understand the customers needs for a period subscription service, multiple user experience tests, including desirability testing , A/B testing, and think out loud testing, were conducted to develop a mobile site in which the user could easily subscribe to DAM Monthly, a monthly period subscription service focused on the customization of a users period needs.
